Microsoft Moves into Mobile Ad Space

With Google snapping up DoubleClick and Yahoo acquiring Right Media, putting pressure on Microsoft to play its hand, analysts have been predicting Microsoft would make a major move in the online-advertising arena.

Microsoft is betting on the next frontier: mobile advertising. Mobile advertising and marketing opportunities could grow to reach $10 billion a year by 2010, according to The Shosteck Group. And mobile search is now accessible to more than 85 percent of mobile phones, according to wireless market research firm M:Metrics.

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